Below are brief explanations of pro bono, academic and professional work. Because most of my strategic projects include private company data, I’d be happy to discuss more details in-person. For information on my current role as a content strategist, connect with me.
Infinitely More Website and Social Media Audit (2017)
Infinitely More reached out on social media for some volunteer work looking at their online presence. Working in collaboration with the CEO, I was able to create a website and social media audit report that focused on their needs and was written in a way where they could take actionable next steps with or without my help. The idea was to provide a launchpad for improvement that gave them the skills and tools to make important changes.
YMCA Website and Social Media Audit (2016)
A project for an undergraduate class, the YMCA Website and Social Media Audit was a chance for me to work independently for a non-profit as a consultant.
The project focused on the strategic analysis of the YMCA Fox Cities website using Google Analytics. I used my search engine optimization skills from classes and internships in order to best interpret the data and make suggestions for improvement. Looking at their social media profiles, I was able to develop methods of audience engagement, branding and member promotion.
Honors Thesis Focus Groups + Survey (2016)
As an honors thesis student, part of the requirements of the program are to complete a year-long project my senior year that is related to my major. My project looks at the effects of social media on consumer behavior related to sustainability issues. As a part of the research process, I completed focus groups and a survey to assess student and community feelings and inclinations in this area.
Planning and conducting a focus group and survey involved a high-level understanding and commitment to the ethical use of data collection, analysis and security. As part of the process, I had to fill out and submit IRB applications that ensured my capabilities to collect and keep information private, protecting the participants. This required ensuring my computing software was up-to-date and secure, and creating separate data entry surveys to keep contact information for an incentive-drawing separate from participant responses. I also had to ensure that the data I collected was analyzed fairly and accurately, as to not produce results that were inaccurate of reality.
PRSSA MVPr Forum Marketing (2015)
In spring of 2015, I was the social media chair for the Dr. Julie Henderson PRSSA Chapter at UW Oshkosh. As a club, we decided to host an on-campus forum/conference that would include speakers from the PR, marketing and communications fields. Students and professionals from UW Oshkosh and other Wisconsin or Midwest schools were invited to join. As the social media chair, I was tasked with all social content before, during and after the event.
This was one of my first opportunities to be the voice for a large, public, in-person event with important attendees like ESPN Digital & Print Media VP Pat Stiegman, Starbucks Media Director Anne Enright and Men’s Health Creative Director Jeff Griffith. I was able to exercise and develop my skills of creating an interactive, social environment for attendees to connect, ask questions and learn more about the speakers and our organization. I was also able to experiment with different types of digital content design strategies to create a consistent brand and appealing messages. Although creative, the role was primarily strategic in nature as it centered around perfecting messaging, timing and exposure.
E-Power Marketing – 5 Tips For Working With Your Web Team
As an online marketing intern at E-Power Marketing, most of my daily tasks involved creating content for clients’ blogs, social media platforms and websites. Occasionally I was asked to help create supplementary content pieces for E-Power as a company, this time a “guidebook” that went through strategies for working well with your web designer. The guidebook was a supplementary piece to a Prezi presentation created and presented by the Vice President.